I think it is as bad as it gets. They are charging monthly fee where only realistic service you get is GM assistance and this monthly fee doesn't cover a service that requires basic database manipulation.
About getting mileage from your money through hours played, I don't know if you saw but I just gave an example of a purchase a friend of mine made. It's a big title that will be played for 50+ hours. We are at the era of great Steam sales and great F2P titles. The monthly fee + service charges are unreal at this point.
But then again, this is a game that caters to addicts, so no matter what they do, people will keep paying, which is a shame really because the game is so bad and there are so many f2p and cheap games available.