It was recently revealed that World of Warcraft has lost 1.1 million subscribers in the second quarter of 2012.
Contributing factors to the lower subscribers were likely the launch of Diablo III in the quarter, which provided consumers with an alternative gaming experience to World of Warcraft (although Diablo III has not yet launched in China), as well as the lack of new content patches in all geographies resulting in less overall game play. Looking forward, Blizzard Entertainment expects to release World of Warcraft: Mists of Pandaria™ on September 25, 2012, which will deliver new game content in all regions that is expected to further appeal to the gaming community (with availability in mainland China to be announced at a later date).
The large loss of subscribers in the second quarter doesn't surprise me much. WoW is down to 9.1 million subscribers at the date of June 30, 2012 which is still quite a substantial amount. Diablo 3 was released in May 15, 2012 and that's probably one of the hugest factors to the subscriber loss. Diablo 3 had over 10million copies sold. Another reason to the subscriber loss is this long patch where no new content has been added in a while. Many who unsubscribed are likely waiting for Mists of Pandaria to come out.
Will you be playing Mists of Pandaria?
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